Once upon a time, there was a tech entrepreneur whose groundbreaking app was unexpectedly removed from a major app store. That evening, all of his peers and colleagues reached out to express their sympathy. They said, “We are so sorry to hear your app was removed. This is most unfortunate.” The entrepreneur simply replied, “Maybe.”
The next day, a media outlet picked up the story, turning the app’s removal into a viral sensation. Overnight, millions of people heard about the app, and users flocked to the website to download it directly. His colleagues came back and exclaimed, “What incredible luck! Your app is more popular than ever!” The entrepreneur responded, “Maybe.”
The following week, one of the servers hosting the app crashed under the unexpected surge in traffic, rendering the service temporarily unavailable. His peers called again, saying, “This is terrible. Your servers went down!” The entrepreneur calmly replied, “Maybe.”
A few days later, a prominent investor noticed the outage and offered funding to rebuild the infrastructure and scale the business. His peers congratulated him, saying, “This is fantastic news! You’ve secured the resources to grow your company!” The entrepreneur smiled and said, “Maybe.”
As time went on, the entrepreneur learned to view every twist and turn in his journey as part of a larger, interconnected process. He realized it was impossible to know whether any single event was truly “good” or “bad” because each outcome led to another unforeseen consequence.
The complexity of life and business is like the infinite flow of code—every bug, patch, or breakthrough is part of a grand system that’s impossible to fully predict.
Whatever happens, it’s all just part of the process.
As Alan Watts once said: “You never know what will be the consequence of the misfortune; or, you never know what will be the consequences of good fortune.”
How to act on this lesson:
1. Follow Your Highest Excitement
Identify what excites you the most in the moment and take action toward it.
Excitement is viewed as a guiding mechanism or compass leading you to your true path.
2. Act on Excitement to the Best of Your Ability
Do what you can with the resources available to you, without waiting for "perfect conditions."
Even small steps are part of the larger journey toward fulfillment.
3. Detach From Specific Outcomes
Do not hold onto rigid expectations about how things “should” turn out.
By letting go of attachment to results, you remain open to the infinite possibilities the universe may present.
4. Trust the Process
The outcome may not look like what you initially envisioned, but it will serve you in ways that align with your highest good.
Trust that the universe will provide what you truly need, even if it's unexpected.
5. Stay in a State of Positive Alignment
Excitement raises your vibration, which Bashar suggests is essential for creating synchronicities and attracting favorable opportunities.
Focusing on the joy of the journey helps you remain in harmony with the universe.
6. Every Moment is Perfect
Remember every moment is part of a perfect unfolding.
What may appear as a "setback" or "failure" is often a redirect toward something even better.

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